Data warehouse vs Excel for SEA marketing & finance

Excel is still the operating system of many SEA SMEs. The tipping point is when refresh, sharing, and definitions break trust across finance and marketing.

A lightweight analytics warehouse stores cleaned history, defines metrics once, and feeds Power BI, Looker Studio, or Python without manual merges.

Many Myanmar and SEA teams start with a well-modeled SQL database or BigQuery dataset and clear ownership of each KPI.

Pair the warehouse with one dashboard pack and one automation. That sequence beats buying five tools at once.